I love the new Get A Mac campaign. Very clever, and great casting. I'm willing to overlook some of the factual inaccuracies because, hey, this is advertising, right?
One of the most recent ads (mov) doesn't make a lot of sense to me though. The ad in question is touting Boot Camp, OS X's ability to boot both Windows and Macs. After the Mac and PC make their introductions, the Mac says "and I'm also a PC", going on to explain why the Mac is the only computer you'll ever need.
It's clear that all of these ads, with the Bill Gates lookalike and all, are not-so-subtle jabs at Microsoft. Here's the thing - Microsoft doesn't sell computers, it sells an operating system. It doesn't matter whether that OS is running on a Mac or a Dell. And isn't it better if someone has to buy a full retail copy to install on a Mac than a pre-installed OEM copy?
Ironically, the PC was using the term correctly. Touche is the acknowledgement of a hit - and sometimes used sarcastically to mock an opponent's absurd logic.