Honda previously launched 5-second ads to combat the effects of Tivo.

Now Fox is embracing that model, "running a 30-second television spot with just one static image in an effort to reach viewers who fast forward through ads using digital video recorders like TiVos."

"Viewers fast-forwarding through the ad would see the image for a few seconds; those watching it normally would hear dialogue from the show in the background."

It's good to see media companies thinking creatively here and not simply trying to disable our fast forward button.

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