Innovating on behalf of your customers

  March 06 2006

One of the key takeaways from Guy Kawasaki's books was that sometimes you have to innovate on behalf of your customers. Sometimes you should ignore your critics and what your customers are asking for and just trust your instincts. This is how real change happens.

Judging from some of the comments on the original iPod announcement, I guess it's a good thing Apple doesn't always listen to the critics and customers (even if I was dismissive - like many of you - in terms of the recent announcement!)

Guy recently posted his Art of Innovation speech, which like his weblog borrows a lot from his books. They're both worth a read / listen, even if he is obsessed with lists.

Other recommended reading: Rules for Revolutionaries, The Art of the Start

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